Bell Let’s Talk Campaign Fact Sheet
Bell’s Mental Health Initiative
In 2010 Bell announced that it would be contributing $50 million to mental health related initiatives over the next five years. The Bell Mental Health initiative supports an extensive range of programs to enhance mental health in every aspect of Canadian life.
The four pillars of this initiative are:
- workplace mental health
- community care and access
Bell Let’s Talk Campaign
One of the key pillars of Bell’s Mental Health Initiative is anti-stigma. As part of Bell’s efforts to reduce the stigma of mental illness, the Bell Let’s Talk awareness campaign has already begun to engage Canadians in the dialogue around mental health.
Once again, with Olympian Clara Hughes front and centre, the third annual Bell Let’s Talk Day campaign will feature a national multi-media campaign that culminates on February 12, 2013. Joining Clara as spokespeople for Bell Let’s Talk Day and to help grow the dialogue on mental health this year are composer and performer Stefie Shock,actor-comedian Michel Mpambara and award-winning journalist Seamus O’Regan.
On Bell Let’s Talk Day, Bell will contribute $.05 for every text message and long distance call sent by Bell and Bell Aliant customers to mental health related initiatives. In addition to phone and text, people will be encouraged to engage in dialogue about mental health through social media and access information about the mental health community via the Bell Let’s Talk portal at www.bell.ca/letstalk.
Recognizing that simply talking makes a significant impact in breaking down the barriers to mental health, the campaign encourages people to “start the conversation” about mental health and engage in dialogue with friends, family and co-workers.